Hawthorn has recently manufactured record breaking giant pants for Dr Pepper for the launch of their "Pants or Prizes" campaign working for BD Networks.
Our client managed to cram 169 people into the custom made Y-Fronts at Thorpe Park, breaking the previous Guinness World Record of just 57 people.
It was certainly one of the more unusual requests our projects team have received over the years, but together with our in-house drapes department they weren't at all phased and quickly designed and manufactured the enormous 9m wide custom red and yellow branded pants.
Our client and the end client were both delighted, the sun shone, the world record was broken, but the y-fronts jokes were all, well, pants ha-ha.
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